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Hello [subscriber-firstname],

The WA residential property market has clearly felt the impact of adverse economic events over the June quarter with the Perth median house price falling 2.5%, effectively neutralising a healthy March quarter increase of +3.1%. Seasonal sluggish performance was compounded by the Federal Governments proposed mining tax, the most aggressive tightening of monetary policy in 16 yrs (6 rate increases since Oct 09) and the impact of a federal election. Quite frankly we were expecting a far worse result for the quarter and having weathered this recent winter storm relatively well we feel it bodes well for a resurgence in Spring. 

Economic and consumer sentiment indicators are still mixed. Positive results have been noted recently in a Australia's record trade surplus in June, European bank stress testing, population growth, a healthy jobs market and muted resolution to the MRRT. Negative results have been in Australian business confidence in the manufacturing, retailing and construction sectors and signs that the US economic recovery is weaker than anticipated. We believe there is generally more good news than bad at present (particularly in Western Australia) and expect this to continue, in which case we will see modest improvement in market conditions for the remainder of the year.

The big news for us is that due to client demand Profound Property has now 'closed the loop' on our service offering and expanded to include sales agency and advisory (with a difference) to our suite of services. Since our establishment in 2002 we have assisted hundreds of clients in the acquisition and sale of a broad range of residential and commercial real estate assets with outstanding success. Our new Sales Agency & Advisory division if off to a flying start using our innovative MASS selling approach (Multiple Agents Selling System). A market leading sales approach that delivers better sales results quicker and at lower cost to the seller.

David Devenish
BEc, MBA(Exec), FFin, Dip Property
Managing Director

P: 08 92861005
M: 0414976155
WA market comment & outlook
Western suburbs statistics snapshot
Project investment opportunity
For Sale
Recently Sold
Case in Point - MS Society
WA market statistics snapshot
National cities statistics snapshot
Profound Property Management
WA market comment & outlook

The Perth median house price fell by 2.5% in the June 2010 to $490,000. Regional housing markets performed significantly worse with a fall of 6.1% to a median house price of $395,000.

Importantly the Perth median house price is 8.9% higher than 12 months ago being an annual result above the long term market average of 8% pa.

Unit/apartment prices performed marginally better than housing in the June quarter. This is a curious result and one that confirms the trend of increasing popularity of medium density living closer to services and amenities. With affordability likely to constrain market growth for the foreseeable future we expect selected near city medium density locations to perform strongly over the next 3-5 years.

Looking at a breakdown of the price band performance results shows Perth home under $500k had an average quarterly growth rate of 1.9%, 2.7% for the $500k to $1m band, 2.8%  for the $1m to $2m band and -0.6% for $2m and above. 

The first home buyer market has fallen significantly following the Governments reduction in first home buyer grants. Trade up buyers and investors have filled the void left by first home buyers however activity overall is generally slow. The investor market is likely to remain subdued however very opportunistic for cashed up buyers seeking distressed assets. 

The rental market is presently in its seasonal soft period (vacancy rate at approx 4.3%). We have been somewhat perplexed that the vacancy rate has climbed to its current level however believe that continued sound migration and subdued building activity is likely to see an improvement in the vacancy rate over the next six months.

The commercial property market is proving resilient with sound demand from investors for well leased retail properties. Private super fund acquisitions are proving popular. The commercial rental market is presently quite static so investors need to be wary about acquiring properties that can generate rental growth to underwrite future capital growth.

Residential property prices are expected to improve in the later part of this year. As a consequence the market is producing some excellent buying opportunities for astute investors and owner occupiers in locations that have proven long term performance and show the quickest value growth following periods of stagnation.

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Western suburbs statistics snapshot

Western Suburbs Jun-10Qtrly ChngeAnnual 
 MedianMed pricechange
 House price30/06/2010 
    
City Beach$1,695,000-0.3%-0.3%
Claremont$1,154,000-10.7%-20.4%
Cottesloe$1,900,0004.1%4.8%
Daglish$1,050,0000.1%21.4%
Dalkeith$2,680,0004.7%11.7%
Floreat$1,242,5008.0%21.2%
Jolimont$1,055,0001.7%-12.1%
Mosman Park$1,200,0003.4%-4.0%
Mount Claremont$1,257,5000.6%9.3%
Nedlands$1,587,5000.0%7.2%
Peppermint Grove$4,400,000-5.9%-13.7%
Shenton Park$980,0002.9%11.2%
Subiaco$1,297,5004.8%20.1%
Swanbourne$1,414,500-2.4%21.9%
Wembley$925,0005.7%14.2%
West Leederville$940,000-8.4%-10.5%

With market activity very subdued during the June quarter (ie low sales activity) median price statistics can show dramatic and misleading changes from quarter to quarter. For instance, we are firmly of the view that a quarterly fall of 10.7% for Claremont relative to a rise of 8% for Floreat does not signify that Floreat is a superior performing suburb. As with any asset class, during periods of short term market volatility property owners should focus on the medium to long term investment performance statistics.

We are very confident of a strong return to positive growth results in the later part of this year following the federal election and a 'settling' of national and global economic activity.

Should your require statistics or advice about any suburb in Perth then please call. We have the information at our fingertips.

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Project investment opportunity

Sourcing direct real estate investment opportunities continues to be a core focus for Profound Property. One such prospective opportunity is for 'sophisticated' investors seeking to invest at least $250,000 is in a soon to commence a 4 level 17 residential apartment project in South Fremantle.
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Investment Highlights:

Forecast shareholder IRR of approx 21%pa or ROE of over 26%
Two year investment period
Land valued at 19% ($450k) higher than purchase price
Highly credentialed developer will subscribe for a 20% interest in the project
Well located property 200m from South Beach
Low debt level of approx 30% of total project cost
Development approval has been granted by the local authority

Profound is presently undertaking project due diligence. Should you have any further interest in this project please contact David Devenish to discuss how we may be of service.

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For Sale
Brilliant river precinct location From $835,000
27 Bricknell Road Attadale 3 2 3
An impressive architecturally designed solar oriented 2 bedroom 2 bathroom plus study(bed 3) home on a substantial 690 sqm survey strata titled block.
Offering a range of accommodation options this home offers security, peace and tranquility surrounded by native gardens and only a short walk to the river foreshore and bird sanctuary.
Superb top floor apartment - city and district views, boutique complex $495,000+
10/17 Emerald Terrace West Perth 2 1 1
Why buy new when this gem gets you into the market for a fraction of the price?
This is a rare opportunity to buy into one of West Perth's finest locations, Emerald Tce.
Located on the top floor of this boutique complex of only 13 apartments lies this large two bedroom apartment with a living room and sizeable balcony offering impressive city and district views.
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Recently Sold
Subiaco character $1,200,000
3 1

This a classic Subiaco character home through and through. Offering 3 bedrooms, 1 bathroom plus a study this brilliantly located home sits on a block size of 405 sqm.

Swanbourne land $825,000
A superbly located corner block suitable for the construction of your dream home within walking distance to the beach and all other amenities that this brilliant beach side suburb has to offer.
Archdeacon in Nedlands $1,600,000
68 Archdeacon St 4 2

A superb landbank opportunity comprising a duplex pair providing the added benefit of a dual income stream.
Located in the heart of Nedlands and in one of its finest streets.

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Case in Point - MS Society

 For the past few years Profound Managing Director David Devenish has worked with the MS Society in Western Australia to identify and acquire suitable ‘showcase’ homes to be used as the main prize in the Society’s major fundraising initiative to assist individuals and families suffering from MS.
2010Megahomeproperty.jpg

‘The 2010 Lottery was an overwhelming success’ said Dave Bugden, General Manager Marketing for the MS Society of WA’. The fully furnished 2 storey, 4 bed, 2 bath home in Hillarys worth approx $1.4m was this year’s major prize and generated a fantastic level of Lottery ticket demand, so much so that the lottery sold out early.

“We have already commenced planning our next Mega Home Lottery  following this years success and look forward to working with David and the Profound Property team in the future” said Mr Bugden.

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WA market statistics snapshot

JUNE Qtr 2010 (p)
MARCH Qtr
2010
% Change
3 months
% Change
12 months
Perth Median House Price
$490,000
$502,500
-2.5%
+8.9%
Regional WA Median House Price
$371,000
$395,000
-6.1%
+3.1%

Perth Median Unit Price
$415,000
$420,000
-1.2%
+9.2%
Regional WA Median Unit Price
$339,000
$360,000
-5.8%
+4.3%

Perth Median Land Price
$257,000
$260,000
-1.2%
+16.8%
Regional WA Median Land Price
$160,000
$162,000
-1.2%
+7.4%

Total Dwelling Sales - WA
10,800
11,600
-7%
-14%

Stock of Listings - Perth
14,500
12,700
+14%
+14%
Average Selling Days – Perth
66 days
57 Days
+9 days
-3 days

Perth Seller Sentiment 

Vendors Reducing Price
61%
57%
+4% pts
-10% pts
Listing & Selling Price Variance
-5.8%
-5.2%
-0.6% pts
+1.3% pts

Perth Rental Vacancy Rate
4.3%
4.6%
-0.3% pts
+0.8% pts
Median Weekly Rent
$370
$370
n.c.
+2.8%

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National cities statistics snapshot

Our affiliate offices in other mainland states report the following:

Melbourne
The median price for the June quarter increased 8.5% to $559,000 with units also up 4.7% to $463,000. Capital growth for the year ending 30 June was a huge 27.9%. Rental vacancy rate is 1.5%. The market is presently taking a breather after extraordinary growth. Notwithstanding activity is sound yet subdued.

Sydney
The median house price rose 2.3% for the June quarter to $625,000 with units up by a comparable amount. Capital growth for the year ending 30 June was 13.0%.

Brisbane
The median house price rose 0.6% for the June quarter to $456,000 with units performing better over this period. Capital growth for housing for the year ended 30 June was 7.3%.

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Profound Property Management

We are in aggressive business acquisition mode for more properties to manage and offering a 10% reduction to your current management fees for all properties transferred to us for management. We have a constant flow of tenants seeking quality accommodation so if you own an investment property (residential or commercial) please contact us to discuss our services.

201007LSfinalportrait2.jpg

Laureley our Property Manager is keen to discuss with you any of your property management requirements. Tel 9286 1005.

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Profound Property - Claremont
Suite 6, 272 Stirling Highway
Claremont 6010 WA
P: 08 92861005
F: 08 92863004
E: david@profound.com.au

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